Freelance Marketing Manager
Yoga Studios with an Upstate Farm & Retreat | New York
Yoga really is for everyone. Yoga Vida shows this through their four studios in New York and Brooklyn, and with their sustainable and luxury farm & retreat in the Hudson Valley.
An ongoing project in collaboration with Kaizen Creative Agency.
WHERE THEY WERE AT
Yoga Vida, one of the OG studios, was already one of the most popular yoga families in New York.
But after nine years, they wanted to refresh their personality on social media to help reach new students and gain visibility and relevance in the growing wellness scene.
WHAT WE DID TOGETHER
We made new friends with brands that share our mission for sustainable living and authenticity, increasing foot traffic at Yoga Vida’s four studios and raising overall brand awareness. We delivered multiple activations that drove retail sales in the studios, including a pop-up collaboration with the cult activewear brand, Girlfriend Collective.
We evolved the look and feel of the brand with new and modern content featured on both Instagram and in email newsletters. Additionally, we worked with influential students and corporate teams like Instagram and Wilhelmina Models, to increase engagement and further raised awareness of the studio. Try doing yoga with a room full of models!
In preparation for the opening of Yoga Vida’s 63-acre sustainable farm and retreat in Upstate New York, we consulted on the sourcing of sustainable furniture makers and negotiated terms to furnish both of the properties on the site.
You can thank us for the good night’s sleep there later this year.