The Projects *
for COACH
Freelance Project Manager | Creative Agency | New York City
A creative agency that comes up with cool, disruptive ideas and produces epic brand activations for small and large companies.
The Projects are the creative and production agency behind “Life Coach,” the four-day immersive brand activation in Soho by the fashion brand COACH. The project was large in scale and there were high expectations regarding the execution. It was designed by Simon Costin (ex Alexander McQueen creative designer, no biggie) in collaboration with COACH Creative Director Stuart Vevers.
It was big. High profile guests included Joan Smalls, and the event harbored PR coverage from AD, Vogue, NYMag, Forbes, and more.
In addition to multiple high-profile VIP events and public programming, the four-day event hit capacity with lines around the corner.
I trained and managed an on-ground team of 20 (which included daily bribes of donuts and coffee) and collaborated with the creative, production and COACH C-Suite team to make sure the operation went to plan.
