Higher Wave Wellness
Advisor + Brand Consultant | Female Founded | New York City
An early-stage and early-to-market CBD and wellness brand helping everybody understand what CBD is and what to do with it.Higher Wave Wellness is a brand for the modern day hustler, with a secret special CBD formula that promotes a sense of balance.
“Wellness Defined by You.”
WHERE THEY WERE AT
Balanced and anxiety free, of course, because they were on the CBD train way before you saw it on the cafe menu.
The founders had just released their water-soluble CBD formula, one of the few on the market, but didn’t quite have the brand story and identity figured out.
In a burgeoning industry (predicted to be worth $20B in 2020) and new brands popping up daily, clear and concise messaging, plus a key point of difference was pivotal to build an execution strategy and business plan.
WHAT WE DID TOGETHER
Armed with a powerful brand vision, informative pitch points about the product, and a strong visual identity and tone of voice, we rebuilt the website and brought their story to life.
As a start-up advisor, I helped put together the overall brand and marketing strategies, and implemented strategic partnerships and brand activations.
We collaborated on a new website design to optimize the UX and integrate brand messaging into the online experience.
We made some new friends along the way; partnerships include Project by Equinox, Bandier, Soho House, plus new wholesale customers and a pop-up retail location in downtown Manhattan.
To make sure the team was set up for success, we implemented structural business tools and brand calendars.
Oh, and social media creative things too.
Sarah was a big asset to us at HWW and she came on board at the perfect time. Sarah clarified our brand story and strategy ensuring consistency across all digital platforms, she has a wide network of connections in New York and was proactive in introductions allowing us to expand our event partners and wholesale account base. Her enthusiasm for building brands and creative energy was contagious making her a great addition to the team.