Hello. I’m Sarah (AKA Sax).

Self identified “multipotentialite”. Full-time hustler, doer, and connector.


I’m not shy about my age, in fact I celebrate it and my experiences; I’ve been working since I was 13 (my first job was delivering catalogues by foot) and that was well over 2 decades ago.

During that time, I’ve curated a diverse and adaptable skillset – quick stats; 15+ years creating and marketing consumer-facing products, 5+ years analyzing trends and consumer insights, 7+ years positioning, defining and launching brands, plus, a lifetime of cultivating community and connections.

I have worked in a variety of disciplines; as part of a large team for a multi-million-dollar retail business, as a remote employee and trend analyst, as an entrepreneur when I co-founded a direct-to-consumer lifestyle brand, as a creative, producing hundreds of creative content pieces and as a consultant, helping to define and strategize the launch of new consumer brands and agencies in New York and Los Angeles.


As a consultant, I invest in my clients and I think of myself as a strategic partner; I’m here to support you and make sure your idea comes to life and that we show up in the best way.

My mission is to share the insights I have been privy to, and help brands get to where they want to be.  I know the “I feel like I’m doing everything but nothing” thing way too well – I’ve learned how to implement productive and mindful business tools that optimize efficiency and alleviate that feeling.

I’m not the expert at everything, so I’ve cultivated a pretty awesome network of collaborators that I can trust; graphic design, creative direction, paid digital marketing, website development, events, sales and data insights.


Web Development
WordPress | Shopify | Squarespace

Woo Commerce | Stripe

Graphic Design
Adobe Suite | Canva | Uncode

Google Suite | Slack 

Email Marketing
Mailchimp | Constant Contact

Self-Employed 2016 – Current

Brand & Copywriting Consultant
Fashion | Wellness | Beauty | Service

OVERT 2014 – 2019

Co-Founder | CEO

Forever New 2012 – 2015

Brand Manager | Trend Research

Forever New 2008 – 2012

Senior Merchandising +
Product Manager

The Just Group 2006 – 2008

Assistant Merchandiser 

Early Career 2000 – 2005

Business Administration
Streetwear Retail Store Management
Food + Beverage Customer Service

Fashion Business Accelerator

MASTERED Accessories

Technical Training

Business Administration

Soho House

Member + Event Collaborator

Betaworks Studios & East River Pilates

Client Relationships

The Something Life / IDK Tonight

Content Contributor

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