Hello. I’m Sarah (AKA Sax).
Self identified “multipotentialite”. Full-time hustler, doer, and connector.
I’m not shy about my age, in fact I celebrate it and my experiences; I’ve been working since I was 13 (my first job was delivering catalogues by foot) and that was well over 2 decades ago.
During that time, I’ve curated a diverse and adaptable skillset – quick stats; 15+ years creating and marketing consumer-facing products, 5+ years analyzing trends and consumer insights, 7+ years positioning, defining and launching brands, plus, a lifetime of cultivating community and connections.
I have worked in a variety of disciplines; as part of a large team for a multi-million-dollar retail business, as a remote employee and trend analyst, as an entrepreneur when I co-founded a direct-to-consumer lifestyle brand, as a creative, producing hundreds of creative content pieces and as a consultant, helping to define and strategize the launch of new consumer brands and agencies in New York and Los Angeles.
As a consultant, I invest in my clients and I think of myself as a strategic partner; I’m here to support you and make sure your idea comes to life and that we show up in the best way.
My mission is to share the insights I have been privy to, and help brands get to where they want to be. I know the “I feel like I’m doing everything but nothing” thing way too well – I’ve learned how to implement productive and mindful business tools that optimize efficiency and alleviate that feeling.
I’m not the expert at everything, so I’ve cultivated a pretty awesome network of collaborators that I can trust; graphic design, creative direction, paid digital marketing, website development, events, sales and data insights.
WordPress | Shopify | Squarespace
Woo Commerce | Stripe
Adobe Suite | Canva | Uncode
Google Suite | Slack
Mailchimp | Constant Contact
Self-Employed 2016 – Current
Brand & Copywriting Consultant
Fashion | Wellness | Beauty | Service
OVERT 2014 – 2019
Co-Founder | CEO
Forever New 2012 – 2015
Brand Manager | Trend Research
Forever New 2008 – 2012
Senior Merchandising +
The Just Group 2006 – 2008
Early Career 2000 – 2005
Streetwear Retail Store Management
Food + Beverage Customer Service
Fashion Business Accelerator
Member + Event Collaborator
Betaworks Studios & East River Pilates
The Something Life / IDK Tonight