I’m a brand-focussed entrepreneurial doer, obsessed with building meaningful brands and converting ideas into reality.



Let’s put the pieces of the puzzle together.

Brand Strategy + Positioning

I’ll help define your brand and give you clarity on your identity and your purpose. I’ll invest deeply into research and competitively position you in the market, plus, identify your target customer profiles so we know who we’re speaking to and what they want from you.

Tone of Voice + Copywriting

I’ll translate what you’re trying to say, and how to say it so that your consumer understands who you are and why they should fall in love with you. I’ll make sure your tone of voice is influential and builds trust at every touchpoint; from Instagram to product packaging, from a website to a pitch deck.

Collaboration + Community

Start to build loyalty on and offline with strategic partnerships and ambassador programs. I’ll facilitate valuable introductions to like-minded people in my Universe, and help you navigate partnerships with creatives, investors, media and influencers.

Operations + Business Management

I”ll synthesize your ideas, mobilize your team (or find them!) and drive your project forward. I’ll guide you through writing a business plan and financial model, consider your product pipeline, map out your actionable go-to-market strategy and share my favorite efficiency docs and tools with you.

Sarah was a big asset to us at HWW and she came on board at the perfect time. Sarah clarified our brand story and strategy ensuring consistency across all digital platforms, she has a wide network of connections in New York and was proactive in introductions allowing us to expand our event partners and wholesale account base. Her enthusiasm for building brands and creative energy was contagious making her a great addition to the team.

Higher Wave

Working with Sarah allowed me the space to focus on my role as the founder of my business. It was clear Sarah was personally invested in our success and I felt I could trust her judgment and accountability with any project she took on.

Palermo Body

Working with Sarah was always a pleasure. She is extremely talented at understanding and interpreting trends to suit the target customer. She played a key role in building our brand and customer base over the years and much of the success we had can be attributed to her contribution.

Forever New


Get in touch to find out more or to do something cool together.

Talk to me: 917 635 5267
Email me: sarah.saxty@gmail.com
Stalk me in your own timeĀ 

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